Culture, luxury and traditions: once upon a time ... the Benson Shoes, the Moroccan shoes that hit the streets abroad Germany, France, Belgium, Ivory Coast, Congo ... How did the Moroccan Benson Shoes conquer the world? The history of Benson Shoes is not trivial and serves as a homegrown success story. The history of this luxury shoe begins in 1963, when Abdelaziz Benamour entered the footwear trade in Casablanca with his company Les Etablissements Idéal, first manufacturing hand-sewn boots for the army. At the end of the 1980s, Mohamed Benamour, the founder's son, joined the father's business and diversified the company's products while training craftsmen in new, more modern manufacturing processes. After military and safety shoes, it is time to take a new step with the manufacture of luxury shoes, inspired by English models. We must then find a name for these new creations made according to the Goodyear-sewn process ... It will be Benson, a contraction of ...
Comments
Post a Comment